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Their advertisements focused on "throat comfort" and the "medicinal" properties of menthol, and some ads even suggested occasional use: "In between the others, rest your throat with Kools"

8Canadian Tobacco and Nicotine Survey (CTNS): summary of results for 2022

The 100s format features a longer cigarette length compared to king-size, providing a slightly longer smoke

9 for women who were asking for a product that better reflected their taste preferences and style. Of an estimated 20 million female smokers out there, Howard says, 19.2 million smoke brands other than Camel, which has a traditionally masculine image